A cube covered in shiny screens broadcasting messages of hope and plenty all day and night.
No, it isn’t a pitch for a sci-fi film, it’s the design for the Outernet, touted as London’s answer to Times Square.
Plans for the 20,000sq ft open cube on Denmark Street, once the home of David Bowie and the heartland of London’s alternate music scene, state that the space will be used by art galleries, film studios and fashion labels to promote their brands to goggle-eyed consumers.
So far, so Bladerunner. But the good news is that the development of the light machine is allowing the rest of Denmark Street to be let at below market rates to music shops.
