The Pure Group has launched a new division, Pure Structured Finance, to expand its offering following a bumper year for the group.
Based in London, the new brokerage will target higher-value transactions and more complex debt structures than its sister company Pure Commercial Finance.
It will cover a wide spectrum of transactions at all levels of debt, including bridging, development and mezzanine finance, commercial and residential investment and equity.
The new business arm has been co-founded by Ben Lloyd, founder of Pure Commercial Finance, and Andrew Hosford, who will be its managing director after leaving Voltaire Financial where he was a director for nine years.
Other key people at the firm include Harry Hodel, founding member and director, who previously worked at Westbrooke Alternative Asset Management and Fiduciam, as well as relationship director Lewis Peach and group operations director Krystal Jevons.
“This is a great opportunity in terms of being able to create something different within the industry. I’m looking forward to joining forces with Ben, who shares the same views of the industry with me in terms of relationships and getting the best for our clients,” Hosford said.
Lloyd added: “We had been in discussions with Andrew for quite some time, so were naturally very happy to reach an agreement with him to come in and launch Pure Structured Finance with us as head of the business. He brings a wealth of experience and his reputation in our industry is outstanding.”
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