Philip Day is plotting to buy back Peacocks, while ditching Edinburgh Woollen Mill.
Nine days ago, Day’s EWM Group, which houses Peacocks and other brands including Jaeger, Austin Reed and Ponden Home, filed notice of its intention to appoint administrators.
The deal being assembled would result in Peacocks being acquired out of administration, shorn of its worst-performing stores, by a new company led by EWM’s chief, Steve Simpson, and backed by Day.
