Superdry has taken 38,000 sq ft at 360 Oxford Street as its new global flagship store.
The M&G Real Estate store, close to Selfridges, was previously occupied by collapse American retail Forever 21.
M&G’s porfolio director, Scott Linard, said: “As one of the UK’s most popular clothing brands, we’re confident that Superdry will be a strong addition to Oxford Street. It also demonstrates the continued need for prime bricks and mortar retail in dominant locations.”
Superdry boss Julian Dunkerton added: “I am so excited to be opening a global flagship store for Superdry on Oxford Street. It’s long been an ambition of mine and as our brand reset gathers pace, it’s really important that we have a store in London which reflects the modern face of Superdry and where we are taking the brand.
‘I’m a firm believer that physical stores will play a vital role in the future of retail, and as a proudly British brand, it’s important we have the best possible presence for Superdry in London, for our customers, for our wholesale partners, and for the influencer community. I’m also determined that the store will be as sustainable as it can possibly be, reflecting our commitment to become the most sustainable listed fashion brand.”
