Pret has unveiled a rebranding for its US coffee shops that emphasises the chain’s London “touch” in a bid to appeal to American consumers’ love of the UK capital.
Pret’s American cafes will soon be fitted out with the new “Pret: London 1986” logo.
Bosses said the new logo aims to “champion” the brand’s London heritage.
Pret broke into the US coffee market in 2001, opening a store on New York’s Broad Street. The US is now the chain’s most significant market outside the UK.
