Landsec has confirmed that a Formula 1 racing simulator operated by the founder of London leisure attractions All Star Lanes, Flight Club and Bounce is set to open at One New Change in the City.
The attraction, which will have a bar and restaurant, will be set across 14,700 sq ft at the shopping centre near St Paul’s Cathedral, EC4, as previously revealed by EG.
Entrepreneur Adam Breeden’s company Kindred Concepts will operate the site, with plans to expand to as many as 30 venues worldwide in the next five years.
Breeden is also co-founder of Puttshack, Bounce and Hijingo. Kindred Concepts is backed by leisure investor Imbiba.
Breeden said he hoped to “take competitive socialising to the next level, marrying cutting-edge technology, a premium F&B offering, and a stunning setting, with the unrivalled glamour and excitement of F1”.
Marcus Geddes, Landsec’s managing director, added: “The growing popularity of leisure across our retail destinations is driven by unique, one-of-a-kind experiences that can’t be had anywhere else – and this world-first with Formula 1 goes above and beyond.
“The scale of this exciting new concept is a valuable addition to the City and its surrounding communities, and will provide guests at One New Change with an unforgettable day or night out.”
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