Landsec is offering flexible lease options starting at just one day as part of a package of new products for retail and leisure occupiers.
The new offer comprises four packages. As part of the Spotlight package, lease terms for “highly flexible activation space” range from one day to three years.
Platform will provide spaces requiring a quick fit-out, on three- to 18-month lease terms, while Platform+ will offer short-term “plug-and-play” spaces, with terms ranging from two days to three months.
Home, which is the premium offer, will offer spaces ready for fit-outs in the “most compelling” locations for more established brands. Those spaces will be leased for a minimum of 18 months.
Data tracking and insights will also be provided as part of the landlord’s offer.
Landsec said the packages were designed to make physical spaces more accessible to smaller retailers, independents and digital natives, as well as provide more established brands with greater flexibility to experiment with new models and build an integrated brand experience for shoppers.
The landlord is launching the offer at Trinity Leeds (pictured), where the products have been trialled for five months with luxury trainer retailer Kick Game and gift store Curated Makers. It aims to roll out the products across the rest of its portfolio later this year, with Bluewater slated for the summer and St David’s in Cardiff in the autumn.
Nik Porter, head of retail brand management at Landsec, said: “A traditional one-size-fits-all leasing model is no longer fit for purpose. Our new products reflect this new reality.
“There is something for brands of all shapes and sizes – from digital natives looking to ‘test the waters’, through to large, established names wanting to inject new energy into their brand experience.
“The product launch supports one of Landsec’s core objectives – to focus on major retail destinations, keeping the in-centre offer fresh and relevant for guests, as well as brands. It’s also in line with our new partnership, insight-led approach to retail; built on closer, more collaborative relationships with retailers and leisure providers, ensuring we create value for everyone.”
Megan Jones, founder at Curated Makers, said: “The Platform package has been a real game-changer for Curated Makers. It’s given us both flexibility and prime space in a busy, central location – a luxury many independents don’t get to enjoy this early on.
“What we offer is so different to what others bring to Trinity, we’re completely novel and are attracting new visitors which means everyone is able to benefit.
“We’ve already extended our lease and have been able to grow our partnership with Landsec as we grow as a business.”
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