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Loungers looks on the Brightside as expansion continues

Cafe-bar operator Loungers has boosted its build capacity for more sites as it looks to further expansion.

The group has added 50 sites in the past year, contributing to revenue growth of 53.5% to £122.3m for the 24 weeks to 2 October.

The group said it was now on track to end the year with 225 sites. In addition, it has exchanged contracts for four sites which will be developed under its new Brightside brand, which aims to emulate the glory days of Little Chef.

Chair and co-founder Alex Reilley said the company had “an itch” to create a roadside restaurant concept that was fit for purpose in the 21st century.

He added: “For many people, the highlight of childhood road trips in days gone by was a stop at the likes of Little Chef. We believe there is a gap in the market for a fresh concept that gives customers the option to take a proper break.”

The first Brightside location is scheduled to open on the A38, south of Exeter, in February 2023, with a further two to open in early 2024. Loungers said: “There is scope to develop a truly national brand.”

The group now plans to open 34 sites a year across the brands, having added a fifth build team.

Chief executive Nick Collins said: “The short-term outlook is uncertain, but we take confidence from the resilience of current trading in both brands. We are excited about the coming months and are well-placed to take advantage of opportunities through our continued growth. Lounge and Cosy Club both have enormous untapped roll-out potential, and we are very excited about the imminent launch of our new roadside brand Brightside.”

 

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