The John Lewis Partnership has unveiled design proposals for its circa 350-home build-to-rent scheme in Bromley, south London.
JLP is holding a second round of consultations on the development this week, following initial consultations with local residents and community groups last summer.
Along with major improvements to the existing Waitrose shop, the scheme will also include a public piazza, café and new green spaces. Amenities and facilities include lounges and “spaces to work, exercise, eat and relax” to encourage residents to socialise.
The retailer said that while it is sharing the proposed designs, the plans will continue to evolve as part of the consultation process.
The site sits next to Bromley South railway station in the town centre and at the intersection of major roads. JLP said it tested a number of different design options to determine how the homes would “integrate within the site’s surroundings, including looking at the height and scale of existing buildings nearby”.
In December, the retailer formed a £500m joint venture with Abrdn to deliver 1,000 new homes across three locations: its Waitrose store sites in Bromley and West Ealing, and a vacant John Lewis warehouse in Mill Lane, Reading.
The properties will be developed, owned and managed by JLP. Residents will have options for short and long-term tenure and the homes will be furnished by John Lewis.
JLP is aiming to build 10,000 homes in the next 10 years, half of which will come from schemes within its own property portfolio. It forms part of a long-term strategy for 40% of profits to come from beyond retail by 2030.
The London Borough of Bromley has a target to deliver around 650 homes per year, although the draft London Plan set out by the mayor of London has a housing target of 1,423 homes per year for Bromley.
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