A new business that has set out to disrupt the gym market has signed for a third club in London’s Marylebone.
Until has taken 8,593 sq ft at Duke Street Property’s 105 Wigmore Street, W1, on a 10-year lease, following openings in Soho and Liverpool Street.
The company’s outlets have treatment and coaching rooms, gym space for personal trainers and physio, as well as cryotherapy and hyperbaric oxygen therapy chambers. Until says some 230 specialists across 25 disciplines work across its sites, with almost 30,000 customers booking sessions in its first year in business.
The Wigmore Street club will open in September. Its Soho outlet, the first to open, was generating a profit within nine months of opening. The company is now searching for sites in Victoria, King’s Cross and the South Bank, and aims to have 40 clubs in five cities within the next four years.
James Townsend, head of real estate at Until, said: “Our business enables landlords to lead the charge from an ESG and wellness perspective. We have a desire to take prime ground-floor spaces but can also work with underutilised and less desirable lower-ground floors and basements.”
Co-founder Vishal Amin added: “With retail struggling, landlords are trying to figure out what to do with their shop frontage. What Until offers is a unique amenity, not only for the tenants of the building or the estate, but for the community surrounding it.”
Tim Reade, property director at Duke Street Property, said Until would “speak to the heritage of Marylebone” and that the new tenant would “offer a sense of belonging and wellness that resonates with our vision for the neighbourhood”.
Duke Street Property was advised by Hanover Green Retail.
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