Liverpool city centre will get an investment of £5m after its businesses voted in favour of a fifth term for its Retail & Leisure BID area.
The investment will be spent on maintenance of the public realm, animation and marketing, street cleaning and networking and business events.
The BID area stretches from Lord Street to Bold Street, Renshaw Street, Williamson Square, the Cavern Quarter and Hope Street.
The Liverpool BID is a not-for-profit organisation funded by an annual levy paid by businesses. These are eligible in designated areas of the city centre.
Bill Addy, chief executive of Liverpool BID Company, said: “The levy from our businesses is an investment that goes towards making Liverpool a place to thrive for those living, working and visiting the city. It is about working with our city partners to constantly improve and enhance the public realm and make the city more attractive, safer and easier to get around.
“Without the BID, Liverpool city centre would be a very different place as well as events and public realm investment and management we lobby on behalf of our city-centre businesses. To be a destination for visitors and investors, Liverpool has to be a place that works for everyone.”
He added: “Our rich mixed economy, in culture, retail, leisure, hospitality and commerce, helps us to be a city which is growing in both confidence and prominence.”
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