HMV is set to reopen at its former flagship store on Oxford Street, W1, after closing the location four years ago.
The retailer will take 16,000 sq ft at 363 Oxford Street. It will replace American candy shop Candy World, which has occupied the space for more than a year.
The move marks the third time HMV has returned to the location. The shop was first opened by Sir Edward Elgar as the Gramophone Company in 1921.
Sam Foyle, co-head of prime global retail at Savills, acting on behalf of the landlord on the deal, said HMV’s return demonstrated confidence in Oxford Street’s recovery.
Foyle said: “The return of HMV is a milestone for Oxford Street. It shows the growth of belief and confidence in the street.
“The previous vacancy and short-term candy store tenant were the focus of the challenges facing Oxford Street; however, HMV reopening, along with many other global transactions in progress, demonstrates that Oxford Street has recovered.”
Anthony Selwyn, co-head of prime global retail at Savills, said: “We are seeing a huge investment in the entirety of Oxford Street, including key redevelopments and infrastructure improvements. London continues to rebound strongly, and HMV’s commitment and investment in Oxford Street is testament to this.”
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