The Crown Estate has signed Kim Kardashian’s Skims brand as the most recent occupier in its London retail portfolio.
The shapewear retailer will open its first standalone store in the UK at 245-247 Regent Street, W1. It signed a 10-year lease for the 12,000 sq ft shop, which will open in summer 2026.
Robert Norton, chief commercial officer at Skims, said: “This milestone reflects our strategic focus on expanding into key global markets.”
Laura Thursfield, retail leasing director at The Crown, added: “This opening will enhance the diversity of The Crown Estate’s wider retail and leisure offering, boosting both footfall and commercial activity in the West End by driving different audiences towards the world-class destination that is Regent Street.”
Image from The Crown Estate
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