Benetton is preparing to launch a new sportswear chain.
Playlife is the product of a merger with Benetton’s loss-making sports equipment arm, Sportsystem. The company is planning to open 40 stores worldwide.
Benetton sports equipment ranges from roller-blade skates to Prince tennis rackets, Nordica ski boots and Kastle skis.
- The Daily Telegraph 26/05/98 page 27
