News

Plans submitted for redevelopment of Aston Villa stadium site

News

Anita Howarth

16 April 1999

West Midlands

The joint venture plans to extend the stadium, radically alter the local transport system, and redevelop sites owned by the club as commercial schemes. A spokesman for Aston Villa said the £18m cost of the stadium development will be covered by existing funds and future cash flows.

The proposed scheme includes:

Extensions to the North Stand to create 11,000 new seats and 36 executive boxes
A 150 bed hotel
14,864 sq m (160,000 sq ft) of retail, including a food superstore, on the derelict Serpentine site.
10,219 sq m (110,000 sq ft) of industrial units on the former Siemens site at Witton Lane.

The joint venture is also proposing a comprehensive plan to tackle local traffic problems which aims to provide year-round benefits for local residents and encourage use of public transport on match days. It includes:

A year-round regular shuttle bus service for local residents that links the Serpentine shopping facilities with local housing.
New park and ride schemes to operate on match days and additional train services on match days.
The introduction of a match-day residents’ car parking zone around Villa Park, if needed, following the redevelopment of the Serpentine and Siemens sites.
Off-street and free coach parking.

Simon Miller, senior development manager at Chartwell Land, said: “The package rejuvenates around 18 acres of derelict land, provides hotel, food and other shopping facilities within easy walking distance for Aston residents. It creates about 1,000 jobs and offers new community facilities at the Football Club.”

He added: “This is an area of Birmingham where unemployment stands at 23%, well above the city average, and less than 40% of residents own a car. The proposals have major advantages because high quality shopping will be much more accessible by foot, cycle and bus and less dependent on car journeys.”

EGi News 16/04/99

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Proposals for the multi-million pound regeneration of Aston in Birmingham have moved closer with the submission of a planning application for the redevelopment of the football stadium site by Chartwell Land and Aston Villa Football Club. The joint venture plans to extend the stadium, radically alter the local transport system, and redevelop sites owned by the club as commercial schemes. A spokesman for Aston Villa said the £18m cost of the stadium development will be covered by existing funds and future cash flows. The proposed scheme includes: Extensions to the North Stand to create 11,000 new seats and 36 executive boxes A 150 bed hotel 14,864 sq m (160,000 sq ft) of retail, including a food superstore, on the derelict Serpentine site. 10,219 sq m (110,000 sq ft) of industrial units on the former Siemens site at Witton Lane. The joint venture is also proposing a comprehensive plan to tackle local traffic problems which aims to provide year-round benefits for local residents and encourage use of public transport on match days. It includes: A year-round regular shuttle bus service for local residents that links the Serpentine shopping facilities with local housing. New park and ride schemes to operate on match days and additional train services on match days. The introduction of a match-day residents’ car parking zone around Villa Park, if needed, following the redevelopment of the Serpentine and Siemens sites. Off-street and free coach parking. Simon Miller, senior development manager at Chartwell Land, said: “The package rejuvenates around 18 acres of derelict land, provides hotel, food and other shopping facilities within easy walking distance for Aston residents. It creates about 1,000 jobs and offers new community facilities at the Football Club.” He added: “This is an area of Birmingham where unemployment stands at 23%, well above the city average, and less than 40% of residents own a car. The proposals have major advantages because high quality shopping will be much more accessible by foot, cycle and bus and less dependent on car journeys.” EGi News 16/04/99 Do you have a comment about this story? Send a note to the editor.