Virgin has sold its remaining 77 Our Price stores to Brazin of Australia in exchange for a contract to sell Virgin mobile phones through the firms music outlets at home and abroad.
Brazin will rebrand the shops Sanity.
The Guardian 04/10/01 page 28
The Independent 04/10/01 page 18
The company’s international production arm will move in before the 2026/2027 season kicks off
The portfolio comprises a total of 227 bedrooms
CBRE’s Sarah Livingston has heralded the move as a ‘landmark deal for the sector’
Investment will see the retailer open 10 new stores in 2025
