Marketing and PR campaigns require different approaches in these tough times and a conference aimed to show how to promote the right image
Key issues in marketing property and managing public relations were the focus of a half-day conference hosted by Estates Gazette and Profile Network last month.
The 120 delegates atthe Marriott Hotel in London’s Grosvenor Square took part in a series of workshops, panel discussions and networking to find the best ways to use PR and marketing in a recession.
Opening the proceedings, John Murphy, founder of Interbrand and known as the “godfather of branding”, set the tone for the first two workshops, Money’s too tight to mention: marketing in 2009, led by Profile Network director Duncan Lamb.The second,Good news from bad: finding the PR positives, wasled by Profile Network director Rhoda Katz.
Two workshops followed: Advertising: mad for it or bored rigid?, with Ralph Doyle of Adventis Group. The second, How to influence – not alienate – journalists, featured EG deputy editor Julia Cahill and Lucy Close of Redwood Consulting.
The conference endedwith a panel discussion led by Liz Peace, chief executive of the BPF; Roger Madelin, Argent Group; Mike Slade, Helical Bar; and consultant Andrew Marsden.
The conference was followed by the 2009 Property Marketing Awards, in front of an audience of more than 400.The PMAs recognise innovation, creativity and the success of marketing campaigns in the commercial property industry and are an important fundraiser for the Chartered Surveyors’ Company’s charity. Proceeds from the awards are used to support the Chartered Surveyors’ Training Trust.
Best of the bestwas PR firm Spada, for its Behind the green facade campaign for Taylor Wessing.
