Brand consultancy Heavenly won top prize at last night’s Property Marketing Awards.
Heavenly won the Victor Ludorum Award for its Fitzroy Place campaign in the Best Overall Marketing Campaign – Residential, UK & International category for its client Exemplar.
The judges said the campaign featured beautiful photography, which brought together culture, fashion and heritage in a non-prime residential market.
The 21st annual industry awards ceremony was held at BAFTA, in London’s West End, and was hosted by former ITN newscaster Andrea Catherwood.
The Property Marketing Awards are organized by the Worshipful Company of Chartered Surveyors and Estates Gazette and aim to highlight excellence, innovation and creativity in marketing within the property industry.
Roger Southam, Master of the Worshipful Company of Chartered Surveyors and Chair of the 2013 judging panel said: There can only be one Victor Ludorum, best in show if you will. The judges’ deliberations created a split on this and caused much debate.
“Eventually we concluded that one winner had managed to take a unique perspective in their campaign and combined with some magnificent photography. The combination of the idea and the concept enabled the judges to reconcile their differences and read a decision.”
The 2013 Full List of Winners
The Victor Ludorum Award
Heavenly
Best Overall Marketing Campaign – Out of Town Offices and Industrial
Rubric – White Hart Works
Best Overall Marketing Campaign – Offices
Bandstand for Land Securities – 123 Victoria Street, SW1
Best Overall Marketing Campaign – Retail and Leisure
Westfield – I Was There, the London 2012 Sponsorship campaign
Best Overall Marketing Campaign – Residential Brand Building
Savills – Home & Glory
Best Overall Marketing Campaign – Residential Restoration
Urban Splash – Park Hill
Best Overall Marketing Campaign – Residential, UK & International
Heavenly for Exemplar – Fitzroy Place
Best Overall Marketing Campaign – Mixed Use Scheme
Show Media for Land Securities – Create Victoria
Best Corporate Website
dn & co for The Crown Estate – St James’s London
Online – Best Digital Campaign
CaB Studios for GBR Phoenix Beard/CBRE – Don’t Make Us Do It – Sapphire House
Corporate – Property Adviser or Property Company
Siren Design – Global Switch rebrand
Research
Savills for Savills Talks
Public Sector and Regeneration
Philosophy for Catalyst – Portobello Square
In-house Marketing Team
Urban Splash
Independent Design, Marketing, Advertising or PR Agency
dn & co
