Quintain will make a decision on a private rented sector partnership at Wembley after the first phase of 220 homes is completed at the end of next year.
The London investor and developer, which has sold its final interests at the 14m sq ft Greenwich Peninsula regeneration, said it had the capital base to bring forward three of seven consented blocks at the north-west London site.
Quintain is to begin marketing of the scheme in Asia – primarily Hong Kong and Singapore – and London next month. Construction would start shortly afterward.
Chief executive Max James said: “We have around £200m of debt, which was part of the rationale for the disposal of Greenwich.
“We are looking to create that [private rented sector] product on our own. There is a lot of interest trying to get into this part of the market, but it is young.
He added: “After an 18-month build period – towards the back end of 2015 or early 2016 – when people start moving in, we will then see if we should bring in third-party capital.”
James said Quintain was developing its pricing strategy for marketing the homes, but expect the flats – one- and two-bed – to be “around £300,000 rather than £700,000”.
Quintain has full consent for 475 homes out of a planned 5,000.
bridget.oconnell@estatesgazette.com
