Jones Lang LaSalle is to undergo a global rebranding next month.
The agency will be known as JLL from March as part of a modernisation of the business.
Over the past few years, business across the advisory sectors have been shortening their names. In the accountancy world PricewaterhouseCoopers became PwC and Ernst & Young more recently became EY.
In property, CBRE Richard Ellis dropped the Richard Ellis from its brand in October 2011, following on from GVA, which killed off Grimley in January 2011.
The Jones Lang of JLL has been present in the UK since 1939, when the business was known by the last names of its three principal members: Jones Lang Wootton & Sons.
In the following years Jones Lang Wootton undertook a global expansion, and in 1999, it joined with LaSalle Partners to form Jones Lang LaSalle.
Its largest acquisition since then was in 2011 when it bought London-based King Sturge for £197m.
The company, which many have called JLL since the merger with LaSalle five years ago, employs around 40,000 across 1,000 locations in 70 countries.
joanna.bourke@estatesgazette.com
