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Accor faces digital challenge

Hotel group Accor is to reveal plans to fight online travel agents who eat into hoteliers’ profits.

Accor’s chief executive Sebastien Bazin said Airbnb, which offers lodging to travellers, was a particular danger to hotel groups.

Accor reported a 4.6% increase in like-for-like revenue in the third quarter compared to the previous year to €1.5bn.

FT Companies & Markets 18

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