Events – 28 February 2015

Fourteen trophies to fight for in the 2015 Property Marketing Awards The Property Marketing Awards are back. Now in its 23rd year, this prestigious event, organised by the Worshipful Company of Chartered Surveyors, in partnership with Estates Gazette, is once again open for entries. The PMAs celebrate the very best, most effective, innovative and creative marketing campaigns from the UK property industry. There are 14 accolades up for grabs, with a new category this year for place-based marketing companies. The Grand Prix Award is given to the best entry overall. Leading the judges is Kevin Duncan, marketing guru and author of books Marketing Greatest Hits and The Dictionary of Business Bullshit. Duncan urged entrants to showcase their best work by “avoiding meaningless percentages” and demonstrating the success of a campaign with hard facts. “The use of mobile devices, social media and other advanced technologies has opened up a whole world of possibilities for the marketer to embrace, and so we hope to see more digital campaigns being entered this year,” he said. “A campaign that appears online isn’t necessarily a digital campaign.” The competition is open to businesses including creative agencies, property firms, developers, surveying practices, property advisers, local authorities, development authorities and consultants, across all sectors and regions. Proceeds from the awards support the Chartered Surveyors Training Trust, which provides a pathway into property surveying for disadvantaged but talented youngsters. .  What you need to know Entry deadline: Friday 27 March 2015 Criteria: Entries must relate to campaigns active during 2014. Details: www.propertymarketingawards.co.uk Awards ceremony: Thursday 25 June at 30 Euston Square, London Follow the awards on Twitter: @PropMarAwards . The categories Best Marketing Campaign London Offices Regional Offices Retail, Leisure and Hotels Industrial and Logistics Mixed Use, including Regeneration Residential – New Build Residential – Regeneration Best Place-Based Marketing Campaign Best Research or Annual Report Best Website: Corporate or Project Best Digital Marketing Campaign Best Corporate Marketing Campaign Best In-house Marketing Team . The judges Kevin Duncan, business adviser, marketing expert, motivational speaker and author Paula Carter, director of planning, Channel 4 Jane Rosier, head of marketing, V&A Anne Godfrey, chief executive, Chartered Institute of Marketing Mat Sears, director of external communications, EE Mark Bell, strategy partner, Dare Richard Swaab, deputy chairman, Abbott Mead Vickers BBDO Julian Robinson, director of estates, London School of Economics   Funding strategies for UK infrastructure Infrastructure minister Lord Deighton KBE attracted property’s finest to the latest Cambridge University Land Society Whitehall Lecture. He spoke about creative funding strategies for the UK, under the title “Infrastructure in the 21st century: from the Olympics to high-speed rail and beyond”, leaving the gathering with plenty to talk about over refreshments. The CULS hosted the event at Linklaters’ headquarters in Silk Street, EC2. It was the second of a series, with Kate Barker CBE following on 30 April with a lecture on UK housing policy. See www.culandsoc.com for more, and visit EGi to hear an interview with Deighton about Legal & General’s recently launched investment fund for infrastructure. In grandfather’s footsteps Miles Skinner is preparing to embark on the enormous challenge of running the equivalent of 10 marathons in seven days through the Italian countryside where his grandfather took refuge during the Second World War. The CBRE agent is taking on a debt of gratitude from his grandfather to those who risked their lives by hiding and feeding him along with other escaped prisoners. Skinner will run 420km (262 miles) across the Tuscan Hills, from Lucca to St Peter’s Square in Rome, raising money for the Monte San Martino Trust. The charity celebrates heroic Italians, and in their honour awards bursaries to descendants of the villagers who assisted the PoWs to study at English-language schools in London and Oxford. Skinner’s grandfather ended up in the hills after escaping from a prisoner of war camp in Sulmona. He was eventually recaptured, but while waiting to be taken to Germany he was injured during an Allied bombing raid and hospitalised. He fled the hospital and became a free man. The soldier eventually married the sister of a comrade who died beside him during the bombings and they were to become Skinner’s grandparents. They have now died, leaving him determined to take on a sizeable physical challenge with a connection to Italy. Support him by visiting www.justgiving.com/Skinner2015 Vertical Rush at Tower 42 Celebrity architect George Clarke and property’s keenest stair-climbers will power up to the top floor of Tower 42, EC2, next month for Vertical Rush. Some 1,000 runners are expected to summit the City skyscraper on Tuesday 3 March, via 42 flights of stairs, in what is considered the UK’s tallest, toughest tower-running challenge. The event will raise money for housing and homelessness charity Shelter. The charity hopes to raise £360,000 to support its emergency helpline, following a record rise in calls recently from people on the brink of street living. Shelter chief executive Campbell Robb said: “As the capital’s chronic shortage of affordable homes continues to push rents sky high, it is getting harder and harder for families to keep a roof over their heads. And when the worst happens, Shelter is often the only place where people can turn for help.” You can compete in Vertical Rush individually or as part of a team. Runners will start in hourly waves from 7.30am to 4.30pm. Go to www.shelter.org.uk/verticalrush. Follow #verticalrush on Twitter. • CBRE has committed to raising money for Shelter over the next two years in a £250,000 fundraising partnership. Calendar of events MIPIM tennis tournament and exhibition match When: 11 March, 10am-12pm Where: MIPIM, Cannes What: MIPIM-goers can add tennis to their conference repertoire of networking, debate-going, eating and drinking. A doubles round-robin tournament will take place alongside the JJ Folio Tennis Shield exhibition match, which will see industry personalities battle it out in a doubles match in aid of LandAid. Tickets to watch and play cost £10 minimum donation to LandAid. See www.landaid.org or e‑mail emma.mills@mi-pa.co.uk . Dublin Question Time When: 24 March Where: Mansion House, Dawson Street What: The recovery has restored investor confidence in Dublin to a level not seen since before the downturn and so Estates Gazette is going there to find out how leading players intend to capitalise. This debate follows last year’s inaugural event, which was packed with a who’s who of Ireland’s property scene. The line-up to date includes representatives from Bank of Ireland, Green REIT, Savills and Kennedy Wilson. Details at www.estatesgazette.com/events . Piano for Prostate When: 9 April Where: Cadogan Hall, Sloane Square, SW1 What: When diagnosed with prostate cancer, Adrian Goldsmith, chairman of Prestige Holdings, committed to learning how to play the piano and playing publicly within five years. He achieved that in February 2013, but is now going one better, laying on a gala event to raise money for Prostate Cancer UK. Tickets from £40. Go to www.cadoganhall.com/event . The Third Annual Residential Summit When: 21-22 April Where: Waldorf Hilton Hotel, WC2 What: Everything you need to know about the challenges of providing housing in the UK will be examined by the best people in the business at this annual event – held, for the first time, over two days. The conference will discuss political barriers, the provision of land, investment models, the influence of infrastructure and placemaking. Go to www.estatesgazette.com/eg-conferences . JLL Property Triathlon/Property Triathlon North/Property Swim When: 3 July (Triathlon/Swim) and 24 July (North) Where: Dorney Lake, Eton and MediaCityUK, Salford What: The ninth Property Triathlon swim sold out in a record two hours this year. However, for the first time the event is being staged in the North of England as well and it is open to seasoned and novice triathletes alike. There are still places, so rally your colleagues and friends and have a go. For the water babies, there are still places for the Property Swim. Proceeds go to Starlight Children’s Foundation, with Christie Charitable Fund also receiving donations from the North event. See www.propertytriathlon.com