The Bike Rooms, a specialist high-performance cycling shop, is to open its first London store at the Crown Estate’s 4 Regent Street St James’s, SW1.
It has agreed a lease for 3,000 sq ft on the ground and basement floors of the building on the recently renamed southern end of Regent Street.
The Bike Rooms launched as a pop-up shop for six months around the 2012 Olympic Games and it has since opened a permanent store in Manchester. It specialises in top cycling brands including Pinarello, the Italian luxury bike maker ridden by Team Sky.
jack.sidders@estatesgazette.com
