The creators of the brand Here East, Delancey’s sprawling redevelopment of the former Olympic Press and Media Centre at Queen Elizabeth Park, E20, won top honours at the Property Marketing Awards last night.
Dn&co and Poke clinched the coveted Grand Prix Award in a tightly fought contest by some of the most innovative campaigns in the industry.
The winner, judged by a panel of leading names in the marketing and creative industries, was singled out for its “authenticity”.
Presenting the award, Colin Peacock, chairman of the PMA committee, told the 200-strong crowd that the judges “had voted with their hearts”.
The PMAs celebrate the year’s very best, most effective, and most innovative marketing campaigns around the UK property market.
The Here East campaign also won dn&co and Poke the new Best Place-Based Marketing Campaign Award.
Their haul was matched by agency Siren, which earned nods for best London Office campaign for JLL’s Aldwych Quarter, and best Regional Office campaign for SEGRO’s Waterside, Uxbridge.
The awards, now in their 23rd year, were presented by lively BBC Breakfast business presenter Steph McGovern, who began proceedings by urging guests to hug each other, and clearly revelled in the ensuing awkwardness.
Though some of the more enthusiastic guests clambered over their chairs for an embrace.
The Property Marketing Awards are organised by the Worshipful Company of Chartered Surveyors in association with Estates Gazette.
Known for being a barometer of changing trends in the industry, the event was this year moved from BAFTA to the larger venue of 30 Euston Square, NW1.
Proceeds from the evening support the Chartered Surveyors Training Trust.
See the shortlist here.
Property Marketing Awards winners
Best Marketing Campaign: London Offices
Sponsored by Riverside Capital
ALDWYCH QUARTER – Siren Design/client: JLL Fund Management for Kato Kagaku
Best Marketing Campaign: Regional Offices
Sponsored by i2 Office
THE LIFESTYLE GURU – WATERSIDE, UXBRIDGE – Siren Design/client: SEGRO
Best Marketing Campaign: Retail, Leisure and Hotels
Sponsored by Hobs Studio
THE CENTRE & ALMONDVALE WEST RETAIL PARK, LIVINGSTON – INVESTMENT MARKETING CAMPAIGN – The Completely Group client: Land Securities/Colliers International UK Retail
Best marketing Campaign: Industrial and Logistics
Sponsored by Profile Network
CROSSFLOW – J2/client: GE Capital Real Estate
Best Research or Annual Report
Sponsored by the Social Stock Exchange
BILFINGER GVA TRADING REPORT
Best Marketing Campaign: Residential – New Build
Sponsored by Park Communications
THE FILAMENTS – Identity Design/client: Mount Anvil
Commended: VIMTO GARDENS – Cuckoo Design/client: Muse Developments, Legal and General Property, and the Homes & Communities Agency
Best Marketing Campaign: Residential – Regeneration
Sponsored by United Trust Bank
THE CITY MILLS – L&Q
Commended: THE SAINT MARTINS LOFTS – Bostock and Pollitt/client: Aquila Holdings
Best Marketing Campaign: Mixed Use, including Regeneration
Sponsored by Octink
SHOWCASING MEPC’S VISION FOR SILVERSTONE PARK – MEPC’s Marketing Team, HMA, Impact, Global, Kirsty Edmonds Photography, MarketMakers, CMC Media / client: MEPC
Best Website: Corporate or Project
Sponsored by Investis
KING’S CROSS
Best Place-Based Marketing Campaign
Sponsored by ATCM
HERE EAST – dn&co and Poke/client: Delancey
Best Corporate Marketing Campaign
Sponsored by RICS
THE CUSHMAN & WAKEFIELD HIGH PERFORMANCE ACADEMY
Commended: JLL GRADUATE RECRUITMENT CAMPAIGN
Best Digital Marketing Campaign
Sponsored by Footprint Media
PRICEDIN – L&Q
In-house Marketing Team of the Year
Sponsored by Navigation
FAMILY MOSAIC
Commended: CLUTTONS
Grand Prix
HERE EAST – dn&co and Poke/client: Delancey
