EasyProperty has launched a residential sales section, which it hopes will be a platform for ambitious growth plans which include annual sales of £10m-£15m over the next 18 months.
The property website, which is backed by Sir Stelios Haji-Ioannou, already has a commercial property section and has successfully carried out three rounds of fundraising, with a further round planned.
The company’s chief executive, Rob Ellice, says the time is right for an industry shake-up. A float on the Alternative Investment Market is one plan for the future. Major challenges include recruiting tech staff.