Almost 1,000 brands have already signed up to Appear Here’s French website in the week the pop-up retail start-up launched in Paris.
It is the first international city launch as part of the company’s wider overseas expansion strategy.
Appear Here chief executive Ross Bailey said: “Paris has always been one of my favourite cities, but I was surprised to learn how hard it is for young brands and designers to get access to space in this city. We have even had Parisian brands launch ideas with us in London because they couldn’t in Paris.”
Founded in 2013, Appear Here now has 15,000 brands using the service including Apple, Bentley, Coca-Cola and Net-a-Porter.
• To send feedback, e-mail emily.wright@estatesgazette.com or tweet @EmilyW_9 or @estatesgazette
