Dutch proptech investor Real Estate Partners has bought We Are Pop Up.
The pop-up retail agency fell into administration last month after it failed to find new equity investors.
Real Estate Partners, which is run by managing partner Leon Goldwater, paid around $200,000 (£138,000) for the platform, which has offices in London and New York.
Nicolas Russell, former chief executive of We Are Pop Up, said: “Real Estate Partners has acquired We Are Pop Up and it is going to take it forward across Europe with its other existing businesses, which is a great opportunity for the platform.”
Last year, We Are Pop Up used crowdfunding to launch online retail property letting platform ShopShare, which was included in the sale.
We Are Pop Up has not been sold as a going concern and will be incorporated into one of Real Estate Partners’ existing companies.
It is likely that it will be combined with BrandSpots, a pop-up shop provider and outdoor media agency based in Amsterdam.
In London, the business will continue to operate under a new name without major changes. While We Are Pop Up focused on independent brands and start-ups, BrandSpots has worked with more traditional retailers and corporate brands.
When We Are Pop Up folded it prompted discussion over the health and future of the UK pop-up market, which is valued at £2.3bn, according to a report published last year by EE and the Centre for Economics and Business Research.
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