JD Sports is opening a new shop at 375-381 Oxford Street, W1, in the West One shopping centre.
The retailer has agreed a new 10-year lease for the 23,000 sq ft property, which is owned by Norges Bank Investment Management. It will pay an annual rent of £3.1m.
The new deal means the retailer, which exited a smaller second unit on the street earlier this year due to redevelopment of the building, now has a major store on both east and west Oxford Street.
Sam Foyle, Oxford Street specialist at Savills, said: “This property is ideally positioned to complement our client’s existing store on east Oxford Street and ensure JD Sports can maximise the benefits of future footfall increases linked to Crossrail and other infrastructure improvements.”
The landlord was represented by Nash Bond; Savills acted for JD Sports.
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