Dr Martens has agreed two leases with Market Tech for a new concept store and 23,470 sq ft head office in Camden, NW1.
The footwear brand has agreed a 10-year lease which will see it consolidate staff from its three existing offices in Camden Town into a canalside location.
It is also due to open a new concept store in Stables Market, which will include the first “permanent in-store footware customisation area”.
Created in partnership with music amplification specialist Marshall, the store will include music space and a curated programme of events. An on-site Heritage Centre is also planned, which will feature a virtual reality experience together with memorabilia from both Dr Martens and music celebrities who have worn the footwear over the years.
Steve Murray, chief executive of Airwair International Group, which operates the Dr Martens brand, said: “Relocating our European head office to Camden Wharf allows us to get all our functional teams under one roof in an area long associated with the Dr Martens brand.
“It was important to us that our new location gives us the opportunity to stay connected to the people who wear our product and who embrace the diversity and individuality our brand represents.”
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