MIDDLE EAST REAL ESTATE FORUM: UK cities’ power in attracting overseas investors should “go beyond the branding”, according to Pete Gladwell, head of public sector partnerships at Legal & General.
Speaking to EG at the Middle East real Estate Forum in Abu Dhabi this week, he said that getting the word out to foreign investors about what cities such as Manchester, Newcastle and Liverpool offer on a cultural and human level was just as important as having a strong brand such as the Northern Powerhouse or Midlands Engine.
He added that London remains a gateway for investment but that other UK cities were starting to draw interest in their own right.
He said: “There is no doubt in my mind, particularly when you look at Legal & General’s investments over the last few years that while we continue to invest in London, a lot of where we are breaking new ground and pushing the boat out in terms of the types of properties we are investing in, thats happening in the regions.”
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