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Kate Spade digs Bluewater for regional debut

New York-based lifestyle brand Kate Spade has agreed a deal to open its first shop outside of London at Bluewater shopping centre in Kent.

It has signed for a new 1,600 sq ft shop on the lower Guildhall, which will open this Christmas.

The brand opened its first shop in 1996 and now has shops in more than 450 countries.

Robert Hardie, senior portfolio manager at Landsec, co-owner and asset manager of Bluewater, said: “Kate Spade is the latest high-end brand from the US to select Bluewater to create a statement store, following the announcement of the additions of Coach and Smashbox.

“This very strong level of demand from such aspirational retailers is a reflection of Bluewater’s appeal among affluent guests, for whom Bluewater provides a premium offer and experience.”

CBRE and Time Retail Partners acted for Bluewater;  Harper Dennis Hobbs represented both Kate Spade and Aspinal of London.

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