Cushman & Wakefield has appointed Emma Swinnerton as international partner and EMEA head of flexible leasing solutions.
Swinnerton previously worked at Regus, where she was global commercial director for Spaces, the brand launched in 2015 to attract media, digital and creative companies.
She began her career with British Airways, working her way up to a senior role in global product development. This included delivering new customer propositions and overseeing a $300m (£212.6m) commercialisation programme around in-flight technology.
In her new role, Swinnerton will provide strategic advice to operators, landlords, investors and new entrants on how to respond to the changing dynamics of the market.
Swinnerton said: “The rise of the flexible sector is an area of genuine transformative disruption in the office sector.
“All sides are still getting to grips with the significant growth, which will only increase in the next few years.
“As providers hit a scale, they need to deliver a consistent brand promise to consumers while also looking at where next to grow.
“Landlords and investors, meanwhile, need to understand the opportunities, as do new entrants into the market looking to establish a product which can differentiate and deliver value.”
Colin Wilson, chief executive officer, EMEA, Cushman & Wakefield, said: “The flexible office market has shown significant growth recently, moving rapidly to the mainstream in many of the markets across Europe.
“All participants need to understand the fast-moving dynamics and how they can adapt, react or play a leading role in this change.
“Emma’s sector experience, as well as her previous roles developing new offers, will be critical for our clients to be able to respond to this rapidly evolving and technologically driven change.”
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