Online estate agents Emoov and Tepilo are entering into a £100m merger, teaming up to create the second largest player in the digital market behind industry leader Purplebricks.
The pair said they were also incorporating online letting agency Urban.co.uk and had entered into a deal with Channel 4’s Commercial Growth Fund to launch a major TV advertising campaign.
Under this deal, Channel 4 will take a stake in Emoov in return for airtime on its channels, although the size of that stake was not disclosed.
