The launch of a Tesco discount chain is set to be confirmed in Cambridgeshire next week as Britain’s biggest supermarket group battles the rapidly expanding Aldi and Lidl.
The grocer plans to hold a media day next Wednesday in Chatteris, hosted by Dave Lewis, its chief executive.
After months of speculation, it is widely expected that the former Unilever executive will be announcing the launch of a new discount brand to be called “Jack’s” in a nod to Jack Cohen, the founder of Tesco.
In an invitation to reporters, Tesco said that it would be “sharing some exciting news”, but declined to disclose any further information.
