When up to 20,000 people crammed into a British shopping centre to see a store being opened in January, it was a rare moment of triumph for a sector in crisis. US YouTube star James Charles drew huge crowds to the Bullring in Birmingham when he opened the store for make-up brand Morphe. But at the same time Britons up and down the country have been deserting the high street in droves.
When up to 20,000 people crammed into a British shopping centre to see a store being opened in January, it was a rare moment of triumph for a sector in crisis. US YouTube star James Charles drew huge crowds to the Bullring in Birmingham when he opened the store for make-up brand Morphe. But at the same time Britons up and down the country have been deserting the high street in droves.
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