Amazon muscling in on a new market is bad news for incumbents. The gloss has been knocked off some of the biggest beauty and cosmetics groups in the US after the online retail giant launched a beauty supply store for professionals. Its impact will be felt by suppliers to salons like Sally Beauty. Shares in the Texas retailer are down 16 per cent this week. Hopes that beauty might be Amazon-proof look overblown.

Amazon muscling in on a new market is bad news for incumbents. The gloss has been knocked off some of the biggest beauty and cosmetics groups in the US after the online retail giant launched a beauty supply store for professionals. Its impact will be felt by suppliers to salons like Sally Beauty. Shares in the Texas retailer are down 16 per cent this week. Hopes that beauty might be Amazon-proof look overblown.
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