Drive-throughs have been a staple of American life since the mid 20th century, but how they work — and how well they know you — is about to change. Fast-food chains are looking to deploy cameras that recognise licence plates in order to identify customers, personalise digital menus and speed up sales. Coffee chain Starbucks began trialling such a system in Korea last year, with customers who preregistered their cars, but restaurants in the US are now looking to follow suit.
Drive-throughs have been a staple of American life since the mid 20th century, but how they work — and how well they know you — is about to change. Fast-food chains are looking to deploy cameras that recognise licence plates in order to identify customers, personalise digital menus and speed up sales. Coffee chain Starbucks began trialling such a system in Korea last year, with customers who preregistered their cars, but restaurants in the US are now looking to follow suit.
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