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Budget hotel chain RedDoorz challenges SoftBank-backed Oyo

For Amit Saberwal, boredom could prove to be worth billions. Mr Saberwal is the founder of RedDoorz, a budget hotels start-up that is shaping up to be south-east Asia’s answer to India’s Oyo — a $5bn venture backed by the SoftBank Vision Fund. In only six years, Oyo has become one of the world’s largest hotel chains by bringing thousands of small, often family-run establishments into one network under a single brand. RedDoorz looks well on its way to replicating that success in its own region.

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