LVMH has snapped up a minority stake in Stella McCartney’s eponymous brand, illustrating how the world’s largest luxury group by revenues is seeking to improve its environmental credentials. The deal comes just over a year after ethical fashion pioneer Ms McCartney split from LVMH’s rival Kering, with whom she first launched her brand and had a 50-50 partnership.
LVMH has snapped up a minority stake in Stella McCartney’s eponymous brand, illustrating how the world’s largest luxury group by revenues is seeking to improve its environmental credentials. The deal comes just over a year after ethical fashion pioneer Ms McCartney split from LVMH’s rival Kering, with whom she first launched her brand and had a 50-50 partnership.
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