Some of Unilever’s best-known brands, including Marmite, Pot Noodle and Bovril, could be sold if they fail to “have a purpose” and meet the company’s sustainability goals, the consumer group’s boss warned yesterday.
Alan Jope, the Scottish-born chief executive who succeeded Paul Polman in January, said it “didn’t matter” to him if a brand or a category was a huge revenue driver — it would be put on the block if it did not “contribute meaningfully to the world or society in a way that will last for decades”.
