JD Sports claimed yesterday that its “vibrant retail theatre” is the reason for soaring sales and a boost in profits as the sportswear retailer highlighted its success compared to Mike Ashley’s Sports Direct.
The company reported a 6.6 per cent rise in pre-tax profits to £129.9 million for the six months to August 3, better than expected, as sales jumped by 47 per cent to £2.7 billion.
JD Sports claimed yesterday that its “vibrant retail theatre” is the reason for soaring sales and a boost in profits as the sportswear retailer highlighted its success compared to Mike Ashley’s Sports Direct.
The company reported a 6.6 per cent rise in pre-tax profits to £129.9 million for the six months to August 3, better than expected, as sales jumped by 47 per cent to £2.7 billion.
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