Of all the surprises that Selfridges might spring in its £300 million investment in its Oxford Street store, what it claims to be the world’s first permanent cinema in a department store is perhaps the most unexpected of all.
The three-screen venue will open in late November and will be operated by Olympic Studios, which already has two sites elsewhere in the capital, in Barnes and Battersea. Two of the screening rooms will have 80 seats and the third about 30. They will show Hollywood and independent films and will offer cinemagoers food and drink, as well as a membership loyalty programme.
Of all the surprises that Selfridges might spring in its £300 million investment in its Oxford Street store, what it claims to be the world’s first permanent cinema in a department store is perhaps the most unexpected of all.
The three-screen venue will open in late November and will be operated by Olympic Studios, which already has two sites elsewhere in the capital, in Barnes and Battersea. Two of the screening rooms will have 80 seats and the third about 30. They will show Hollywood and independent films and will offer cinemagoers food and drink, as well as a membership loyalty programme.
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