3D virtual reality

News

07 May 1996

Models have always been created to aid the design process, of course, but 3D computer modelling offers greater flexibility, enhanced realism and better value-for-money than the conventional approaches to modelling developments. A further benefit is that digital 3D images may be transmitted readily across networks.

One company that aims to exploit the marketing potential of 3D modelling is Meniscus, the international marketing, advertising and design consultancy. It has recently added the 3D design and software development team, Electric Drawing Board (EDB) to its existing resources.

The computer models developed by EDB generate high-quality photographic prints and slides, from any perspective, for interiors and exteriors. Additionally, VHS animations of up to 16m colours may be created, giving the ability to simulate a flight around the development – which is fine, provided that developers do not abandon the tradition of free helicopter trips at topping-out ceremonies!

Meniscus claims to have received an enthusiastic response to its InterSite software. This combines any 3D computer model with photographs, video, text and graphics, plus Windows-based viewing software, which enables the user to simulate movement through a proposed development. Developers, agents and prospective tenants now have the facility to explore, on screen, a proposed new building or refurbishment.

A marketing package for colour portable PCs is available from Meniscus and large-scale demonstrations can be handled easily using overhead projection facilities. If appropriate, the models can be delivered, with the viewing software, on CD ROM.

Further information is available from Mike Bayler, IT Marketing Manager, Meniscus, Carrara House, 20 Embankment Place, London WC2N 6NN (071-930 4422).

Three-dimensional (3D) computer models of proposed development schemes are now so good that users are likely to experience an overwhelming sense of deja vu when they see the completed development. Whereas 10 years ago it could have required three linked mainframe computers to generate an image no better than a Lego model, pictures of startling realism may now be produced on just a microcomputer. Models have always been created to aid the design process, of course, but 3D computer modelling offers greater flexibility, enhanced realism and better value-for-money than the conventional approaches to modelling developments. A further benefit is that digital 3D images may be transmitted readily across networks. One company that aims to exploit the marketing potential of 3D modelling is Meniscus, the international marketing, advertising and design consultancy. It has recently added the 3D design and software development team, Electric Drawing Board (EDB) to its existing resources. The computer models developed by EDB generate high-quality photographic prints and slides, from any perspective, for interiors and exteriors. Additionally, VHS animations of up to 16m colours may be created, giving the ability to simulate a flight around the development – which is fine, provided that developers do not abandon the tradition of free helicopter trips at topping-out ceremonies! Meniscus claims to have received an enthusiastic response to its InterSite software. This combines any 3D computer model with photographs, video, text and graphics, plus Windows-based viewing software, which enables the user to simulate movement through a proposed development. Developers, agents and prospective tenants now have the facility to explore, on screen, a proposed new building or refurbishment. A marketing package for colour portable PCs is available from Meniscus and large-scale demonstrations can be handled easily using overhead projection facilities. If appropriate, the models can be delivered, with the viewing software, on CD ROM. Further information is available from Mike Bayler, IT Marketing Manager, Meniscus, Carrara House, 20 Embankment Place, London WC2N 6NN (071-930 4422).