Aldi has fired its latest salvo in the battle for Britain’s food shoppers with the launch of a smaller high street brand.
The discounter opened its first “Local” store in Balham, south London, last week. The shop is aimed at urban consumers and stocks 300 fewer products than the 1,800 found in the average Aldi store.
An Aldi spokesman claimed the decision was not a move by the German retailer into convenience retailing, which would see it compete head-to-head with Tesco Express and Sainsbury’s Local stores, and highlighted that the 600 sq m shop was twice the size of a typical convenience store.
