Amazon’s Clicks & Mortar to open second pop-up store
Clicks & Mortar is to open its second UK store at St David’s shopping centre in Cardiff.
The Amazon and Enterprise Nation-backed online-to-physical-retail initiative will open at the Landsec and intu-owned mall for six weeks from 22 July.
It is the concept’s second UK pop-up shop, following its success in Manchester.
Clicks & Mortar is to open its second UK store at St David’s shopping centre in Cardiff.
The Amazon and Enterprise Nation-backed online-to-physical-retail initiative will open at the Landsec and intu-owned mall for six weeks from 22 July.
It is the concept’s second UK pop-up shop, following its success in Manchester.
It will offer more than 30 local and national ecommerce businesses the opportunity to explore customer-facing trade for the first time.
Retailers are provided with a shop, payment solution, furnishings and advice on topics from visual merchandising to social media.
Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and intu, Russell Loveland, senior portfolio director for Landsec, said: “This exciting project, brought to Cardiff by Amazon and Enterprise Nation, is a fantastic example of how online retailers and brands are able to unlock new value through the use of physical retail.”
Doug Gurr, UK country manager at Amazon, said: “Small businesses are one of our most important customer groups, and we’re thrilled to work with Enterprise Nation to design a comprehensive package to help entrepreneurs across the UK grow their businesses, both in-store and online.”
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