Asda will launch a new convenience store concept with two stand-alone stores before Christmas.
The two Asda Express stores, in Sutton Coldfield near Birmingham and Tottenham Hale in London, will be the first of 30 planned over the next year.
Asda said it hoped to capitalise on an expected 13% increase in the convenience store market by 2027 to £50bn with an attempt to overtake Sainsbury’s to become the UK’s second largest grocer.
The move comes after Asda’s new owner, EG Group, said it planned to open 200 Asda On the Move convenience sites on its petrol forecourts. Asda is also acquiring 132 convenience stores from the Co-op.
