The woman who Mike Ashley once claimed “runs Sports Direct” has resigned abruptly from the retailer after almost three decades.
The departure of Karen Byers, 51, has raised new questions about Sports Direct’s direction as it seeks to move away from its “pile-it-high, sell-it-cheap” strategy and to focus on turning the business into the “Selfridges of sport”.

The woman who Mike Ashley once claimed “runs Sports Direct” has resigned abruptly from the retailer after almost three decades.
The departure of Karen Byers, 51, has raised new questions about Sports Direct’s direction as it seeks to move away from its “pile-it-high, sell-it-cheap” strategy and to focus on turning the business into the “Selfridges of sport”.
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