Bosses in Asos snapped up shares in the fashion retailer yesterday in a show of confidence after a profit warning on Monday wiped £1.3bn from its stock market value.
Nick Beighton, chief executive and Adam Crozier, chairman, spent about £100,000 each buying shares in the online-only fashion retailer.
The shares, which fell by 37.5% on Monday, rallied by more than 4% in morning trading after the share purchase and after an upgrade to “outperform” from analysts at Credit Suisse.