A former darling of online retail has demanded a discount from all its suppliers a month after issuing a shock profit warning.
Asos, which was founded in 2000, has been regarded as a trailblazer for fast fashion because of its focus on young, smartphone-savvy shoppers and swift service, which helped it to steam ahead of bricks-and-mortar rivals. However, it has warned about its profits twice in the past year.
A former darling of online retail has demanded a discount from all its suppliers a month after issuing a shock profit warning.
Asos, which was founded in 2000, has been regarded as a trailblazer for fast fashion because of its focus on young, smartphone-savvy shoppers and swift service, which helped it to steam ahead of bricks-and-mortar rivals. However, it has warned about its profits twice in the past year.
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