Short-sellers swooped on Asos, the trailblazer of British online fashion, and analysts at Jefferies downgraded it, sending the shares tumbling. Once a stock-market darling, the retailer warned last month that its pre-tax profit for the year would be between £30 million and £35 million, compared with £102 million the year before, knocked by troubles at its overseas warehouses.
Short-sellers swooped on Asos, the trailblazer of British online fashion, and analysts at Jefferies downgraded it, sending the shares tumbling. Once a stock-market darling, the retailer warned last month that its pre-tax profit for the year would be between £30 million and £35 million, compared with £102 million the year before, knocked by troubles at its overseas warehouses.
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